Founded by veteran in the inflight entertainment industry, Jovita Toh, Silk Route aims to hunt down the best of the best for passengers all over the world. With more than two decades of acquisitions and distribution under her belt, her passion for content still outweighs her years of knowledge and experience. Jovita started her inflight career at Emphasis then went on to build the Encore business, recently headed the programming team at Anuvu for the Singapore Airlines account and is now back to what she loves most… searching for the very best content.